Social Retailing (SM) is a concept created by IconNicholson for Nanette Lepore in 2007. It was conceptualized in late 2006 and unveiled at the annual National Retail Federation Show in 2007 (NRF07). It made its first appearance to the public at Bloomingdale's in New York City in March, 2007 during Nanette Lepore's Keds Shoe Launch promotion.

http://www.iconnicholson.com/nrf07

SML Roles: Concept + Interaction Design + Aura Design

• Web
  • IconNicholson Social Retailing
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Awards & Recognitions

• Patent-pending
• Brandweek: Technology: Bloomingdale"s Puts Hi-Tech To The "Dressing Room" Test
• CNET/NEWS.com: Where MySpace meets the mall
• CNN Money: The Web, camera texting in fitting room
• International Herald Tribune: Interactive store mirror allows online participants to tell you how you look
• Kiosk Marketplace: Social Retailing splashes into NRF show
• New York times: If the mirror could talk (it can)
• Red Herring: Bricks Fight Back: Retailers deploy their own techno-magic to battle web stores
• Time Magazine: Best Invention of the Year 2007
• USA Today: Retailers try on dressed-up fitting rooms
• Washington Post: Interactive Mirror Mirror on the Wall

Photographs

Concept rendering

Flickr

http://flickr.com/photos/tags/social-retailing

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• tags ::: social-retailing

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