Jen Chen + Peter Evans Wedding 360

Wedding Invitations for the wedding of Jen Chen + Peter Evans / 2004-2005 / SML
http://www.flickr.com/photos/seeminglee/sets/72157601875989918/

Collection

Announcement Card (Save the Date)

Concept
Save-the-Date as a literal act of making a mark on a calendar. To save cost, designs were printed on Avery circular labels using on a Fiery printer (color laser jet).

Typography
Helvetica (Masculine / Modern / Yang) combined with Bickham Script Pro (Feminine / Traditional / Yin) to create a united synergy of harmony.

Execution
For the engagement party sticker, the type flows spirally from outside to the center, suggesting two person coming together and join on one day. For the wedding save-the-date sticker, the type spirals out from the center to suggest the date where they start to expand the lives together for eternity.

Wedding Identity / Logo

flickr:1333382894
Double Happiness reinterpreted using lines and geometric shapes. Graphically, the traditional symbol for wedding literally unite the first names of the woman and the man.

The logo also draws inspiration from the icons for the male and female symbols. This influence is much more apparent when you flip the logo.

Chinese Seal

flickr:1332615141
Wedding Invitations for the wedding of Jen Chen + Peter Evans.

Concept
The logo reversed out and created as a traditional Chinese seal (stamp / chop). The seal is used to add a personal touch to all the thank you notes.

To save cost, we utilized commercial rubber stamp companies. The stamps are not perfect, but the imperfection actually adds value to the individually written stationary. Guests felt extra special when things are not prepackaged. Total cost for production: 34 dollars including shipping.

Wedding Invitation

Concept
The wedding invitation comes as a pack of postcards.

Typography
Bickham Script Pro is used to set a formal line of text to poke fun of the typically formal and often unreadable letterpress invites.

Helvetica Neue Std is used to recreate the same information in what an information designer would do given the same situation.

Bodoni 26 from P22 is used to create the title of the event. As a serif, it also functions as the link between the script face and the sans serif.

The idea of combining a script face with a modern face is to reinforce the theme which runs through the wedding: a synergy of masculine + feminine, modern + traditional, western + chinese, yin + yang.

Post Card form factor
All the post cards are designed to meet US Postal Service standards. So these invitations double-duty as wish you were here postcards where the guest can send out at the event.

Cost

Instead of offset-printing, we printed these with a commercial postcard press (Modern Postcard). The bride only needed 120 sets of these, which is far less than the 250 minimum run.

All the postcards together cost 1,500 to print — it's a great deal when you consider offset-printing a limited-run offset printjob for the same design on a single card will easily cost more than 1,000.

Translation: The bride saved a lot of money and I've got more than a hundred extra for my portfolio.

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