See-ming Lee

See-ming Lee 李思明 is the Executive Director of SML Universe, a company based in Hong Kong with a focus in interactive media. See-ming combines his unique skill sets as both a designer and a technologist to help international Fortune 500 companies with their websites, advertising campaigns, interactive installations and interactive prototypes.

After graduating from Yale University in 1999, See-ming moved to New York and started working as Designer (1999-2000) for IconNicholson / LBi International. He became the first cross-competency employee in the company’s history worldwide, and was promoted as Senior Designer and Senior Interface Engineer (2000-2002), and as Art Director and Senior Interface Engineer (2002-2008). With the desire to gain experience working for startups in preparation to open his own business, See-ming joined Massify as Design Director (2008) and afterwards as Chief Creative Officer (2009-2011) for In 2012, he moved to Hong Kong and established his own consultancy firm.

See-ming’s projects have been featured in The Associated Press, BBC, Business Week, CBC, CNet, CNN, Forbes, International Herald Tribune, New York Times, Red Herring, ReadWriteWeb, Reuters, USA Today, Vanity Fair, Washington Post and Yahoo! His projects have also been recognized in multiple international design and technology awards including the prestigious Omni Intermedia Awards, One Show Interactive awards, WWW Health Awards, WMA Web Awards and Graphis Interactive Annuals. Past clients include Bank of America, Bristol-Myers Squibb, British Airways, David's Bridal, EMI Music Publishing, IBM, IconMedialab, Prada, Regus Group, MasterCard Advisors, MasterCard International, McKinsey & Company, Morgan Stanley, WebMD, Ziff Davis Media, and Yale University.

See-ming holds a B.A. in fine art with a concentration in graphic design from Yale University.

Professional Affiliation: AIGA, IxDA.

Download CV in PDF
Download design portfolio in PDF
Download IA/IxD portfolio in PDF

  • English: See-ming Lee
  • Chinese: 李思明
  • Initials: SML


Design + Technology + Marketing Strategy


Continuing to push technology's limitations to solve complex business and design challenges in powerful + integrated ways.



ActionScript 2.0 programming 編程 AS2 + art direction 美術指導 + graphic design 平面設計 + idea generation 構思 + identity design 形象設計 + information architecture 信息架構 + information design 信息設計 + interaction design 互動設計 + motion design 動畫設計 + music composition 音樂創作 + object-oriented JavaScript programming 編程 OOP-JS + photography 攝影 + search engine marketing 搜索引擎營銷 SEM + search engine optimization 搜索引擎優化 SEO + sound design 音樂設計 + typography 印刷技術 + user interface design 用戶界面設計 + user experience design 用戶體驗設計


  • Massify / Design Director / 2008-07-18 to 2008-09-23
  • NicholsonNY / IconNicholson / Designer / 1999-09-01 to 2000-08-31
    • Participated in primarily small projects which allowed for large amount of project influence from start to finish. Tasks include business strategy, competitive analysis, information architecture, interaction design, visual design as well as client-side technology planning and implementation.
    • Projects
      • Chubb Insurance: College Recruitment Portal
      • Chubb Insurace: Extranet
      • IBM: Small Business Solutions interactive prototype
      • WebMD: Live Events
      • Wall Street Rarities interactive galleries
  • / Intern / Freelance / 1997-06-01 to 1997-08-31
    • Became the first non-(shockwave-specialist) in the company to develop and deliver a Flash application and transferred knowledge to in-house art directors and developers. Designed and developed's second generation intranet utilizing HTML + JavaScript, marking the beginning of a multi-disciplinary career.
    • Projects


  • BA, Art, 1995 - 1999
    • Yale University
    • Major
      • Art / Concentration in Graphic Design
    • Liberal Arts education
      • Art / Richard Benson
      • Art / Graphic Design / Paul Elliman / John Gambell / Michael Rock
      • Architecture / Kent Bloomer
      • Computer Law
      • Computer Science
      • Economics
      • English
      • History of Art / Vincent Scully
      • Law
      • Mathematics
      • Music
      • Operations Research / Eric Denardo
      • Organic Chemistry / J. Michael McBride
      • Physics
      • Psychology
    • Graduate-level classes
      • Chinese Literature
      • Graphic Design
      • Information Design / Political Science / Edward Tufte
      • Interaction Design
    • Activities and Societies
      • The Yale Herald / Photography Editor
      • Yale's Rumpus / The Country's Oldest College Tabloid / Information Design
      • Discourses / Asian American Journal of Art and Criticism at Yale / Graphic Design


  • 2009
    • Global color usage diagram (infographics)
      • Web Design Depot: 25+ Useful Infographics for Web Designers
  • 2008
    • Meta Search Alerts (Yahoo! Pipe)
      • ReadWriteWeb: The Ultimate Yahoo! Pipes Creations List
    • McKinsey & Company recruiting site (roles: interaction design, Flash development)
      • Gold Omni Intermedia Awards
  • 2007
    • Social Retailing (roles: concept, interaction design)
      • Time Magazine’s Invention of the Year
      • Patent-Pending
      • Good Morning America’s segment Hot Tech for Hot Styles
      • Press coverage in BBC, CBC, C|Net, CNN, International Herald Tribune, New York Times, Red Herring, Reuters, USA Today, Washington Post and Yahoo!
    • BMS Light to Unite 2006 (roles: creative direction, visual design, interaction design)
      • WWW Health Award Silver
      • Step Magazine Best of Web
      • WMA Web Awards Outstanding Website
  • 2006
    • BMS Reyataz SoundJam (roles: visual design, interaction design, Flash development)
      • WMA Web Awards Outstanding Website
    • BMS Light to Unite 2005 (role: visual design)
      • WMA Web Awards Outstanding Website
  • 2005
    • Project Rebirth (roles: interaction design, Flash development)
      • One Show Interactive Merit Award
      • Omni Intermedia Awards, Bronze Winner
      • Graphis Interactive Annual
      • WMA Web Awards Best Non-Profit Website
      • Communication Arts’ Design Interact Site of the Week
    • (role: interaction design, Flash development)
      • Graphis Interactive Annual
    • Regus Group (role: visual design)
      • WMA Web Awards Standard of Excellence
  • 2004
    • EMI Music Publishing (role: visual design)
      • One Show Interactive Corporate Image B2B Website Merit Award
    • MasterCard Weekends Matter (role: Flash development)
      • WMA Web Awards Best Financial Services Rich Media Online Campaign
      • New York Festivals Finalist
      • Media Magazine Creative Media Awards
  • 2003
    • IconNicholson Holiday Card 2002 (roles: concept, interaction design, Flash development)
      • One Show Interactive Merit Award
  • 2002
    • Prada (roles: staff device development, web site prototyping)
      • Press coverage in Forbes, Business Week, Vanity Fair, The Associated Press, Executive Technology, CRN, Stores, iMarketing News, VAR Business and Entertainment Design press coverage


  • ActionScript 1.0 / ActionScript 2.0 / ActionScript 3.0
  • Body Language
  • C#
  • Chinese / Cantonese
  • CSS 1.0 / CSS 2.0
  • English
  • Java
  • JavaScript / JScript / JScript.NET
  • LOGO
  • Python
  • Typography
  • XML / XSD




Social Networks

For the complete and massive listing of all the social networks See-ming Lee is on, please refer to SML Network.

Meta Search Alerts

{"module":"feed\/FeedModule","params":{"src":"http:\/\/\/metasearchalerts\/seeminglee","module_body":"* %%linked_title%% %%date%%"}}


Unless otherwise stated, the content of this page is licensed under Creative Commons Attribution-ShareAlike 3.0 License