See-ming Lee

See-ming Lee 李思明 SML is an art director, designer, photographer and technologist with 10+ years of professional experience in New York City.

See-ming combines his unique skill sets as both a designer and programmer to help international Fortune 500 companies with their websites, advertising campaigns, interactive installations and prototypes which has led to many industry recognitions.

Projects he worked on had been featured in The Associated Press, BBC, Business Week, CBC, CNet, CNN, Forbes, IHT, New York Times, Red Herring, ReadWriteWeb, Reuters, USA Today, Vanity Fair, Washington Post, Web Designer Depot and Yahoo! They have also been recognized in multiple Omni Intermedia Awards, One Show Interactive awards, WWW Health Awards, WMA Web Awards and Graphis Interactive Annuals.

Notable clients include AOL, Bank of America, Bristol-Myers Squibb, British Airways, David's Bridal, EMI Muisc Publishing, IBM, IconMedialab, Prada, Regus Group, MasterCard Advisors, MasterCard Interntional, McKinsey & Co, Morgan Stanley, WebMD, Yale University and Ziff Davis Media.

See-ming holds a B.A. in fine art with a concentration in graphic design from Yale University.

Professional Affiliation: AIGA, IxDA, SML.

Download CV in PDF
Download design portfolio in PDF
Download IA/IxD portfolio in PDF

English: See-ming Lee
Chinese: 李思明
Initials: SML

Table of Contents

Profession

Design + Technology + Marketing Strategy

Summary

Continuing to push technology's limitations to solve complex business and design challenges in powerful + integrated ways.

繼續推進科技制限來解決複雜的商業和設計挑戰.

Specialities

ActionScript 2.0 programming 編程 AS2 + art direction 美術指導 + graphic design 平面設計 + idea generation 構思 + identity design 形象設計 + information architecture 信息架構 + information design 信息設計 + interaction design 互動設計 + motion design 動畫設計 + music composition 音樂創作 + object-oriented JavaScript programming 編程 OOP-JS + photography 攝影 + search engine marketing 搜索引擎營銷 SEM + search engine optimization 搜索引擎優化 SEO + sound design 音樂設計 + typography 印刷技術 + user interface design 用戶界面設計 + user experience design 用戶體驗設計

Experience

SML Universe / CCSTO = CCO + CSO+ CTO / 1976-09-25T10:01+08:00 to present
- Working independently and/or collaboratively with artists, designers and engineers on projects solely based out of personal interests and motivations.
- Projects
  - Analytical Parcheesi
  - Carini Lang Web Site 2005-2007
  - Duplexlab Web Site 2004-2007
  - HMHnyc Store
  - Jen Chen + Peter Evans Wedding 360
  - Yale University - Athletic Department
  - Yale University - Discourses
  - Yale University - Kurosawa Film Festival
  - Yale University - The Yale Herald

Massify / Design Director / 2008-07-18 to 2008-09-23

IconNicholson / LBi International / Art Director + Senior Interface Engineer / 2002-09-01 to 2008-06-24
- Responsible for the strategic thinking, art direction, design as well as final technology integration and implementation of Web sites, interactive advertising campaigns and user experience strategies which lead to high client satisfaction as well as industry recognitions.
- Projects
  - AOL.com Customer Experience Strategy + Interactive Demo
  - AOL Broadband Experience Modules Proof of Concepts
  - AOL Weather Channel Redesign
  - Bank of America UI Style Guide
  - BMS Light to Unite 2006
  - BMS Reyataz Ad Campaigns
    - BMS Reyataz SoundJam
  - BMS Sustiva Ad Campaigns
  - David’s Bridal Customer Experience Strategy
  - EMI Music Publishing Web Site Redesign
  - Fujifilm Technology Web Site Redesign
  - iClassics Identity + Web Site Redesign
  - IconNicholson: Social Retailing(SM) Concept
  - Regus Group Web Site Redesign
  - MasterCard Advisors Business Intelligence Portal
  - MasterCard International Ad Campaigns
  - McKinsey Recruiting
  - McKinsey Quarterly Internationalization Project
  - Morgan Stanley Van Kampen Ad Campaigns
  - Project Rebirth Web Site Redesign
  - Regus Group Web Site Redesign
  - Ziff Davis Media Web Site Redesign

IconNicholson / IconMedialab / Senior Designer + Senior Interface Engineer / 2000-09-01 to 2002-08-31
- Became the first cross-competency employee in the company’s history worldwide and was responsible for planning, development and delivery of all key deliverables spanning across both design + technology disciplines. Devised and designed the first signage system for the New York location.
- Projects
  - Advanstar: Hive4 Business-to-Business Portal
  - IconIntranet
  - IconMedialab Website Redesign
  - IconNicholson Holiday Card 2001
  - IconNicholson Holiday Card 2002
  - MasterCard Destinations
  - MasterCard International: Advertising campaigns
  - Prada Intranet
  - Prada Staff Device
  - Prada Epicenter Store / New York: Web ‘Vomit’ Prototype with Reed Kram + Rem Koolhaas
  - Songwriters Hall of Fame Web site

NicholsonNY / IconNicholson / Designer / 1999-09-01 to 2000-08-31
- Participated in primarily small projects which allowed for large amount of project influence from start to finish. Tasks include business strategy, competitive analysis, information architecture, interaction design, visual design as well as client-side technology planning and implementation.
- Projects
  - Chubb Insurance: College Recruitment Portal
  - Chubb Insurace: Extranet
  - ebank.com
  - IBM: Small Business Solutions interactive prototype
  - WebMD: Live Events
  - Wall Street Rarities interactive galleries

Agency.com / Intern / Freelance / 1997-06-01 to 1997-08-31
- Became the first non-(shockwave-specialist) in the company to develop and deliver a Flash application and transferred knowledge to in-house art directors and developers. Designed and developed Agency.com's second generation intranet utilizing HTML + JavaScript, marking the beginning of a multi-disciplinary career.
- Projects
  - Worldwide Gateway
  - GTE: Advertising Campaigns
  - Lucent Technologies
  - Wait4it.com

Education

BA, Art, 1995 - 1999
- Yale University
- Major
  - Art / Concentration in Graphic Design
- Liberal Arts education
  - Art / Richard Benson
  - Art / Graphic Design / Paul Elliman / John Gambell / Michael Rock
  - Architecture / Kent Bloomer
  - Computer Law
  - Computer Science
  - Economics
  - English
  - History of Art / Vincent Scully
  - Law
  - Mathematics
  - Music
  - Operations Research / Eric Denardo
  - Organic Chemistry / J. Michael McBride
  - Physics
  - Psychology
- Graduate-level classes
  - Chinese Literature
  - Graphic Design
  - Information Design / Political Science / Edward Tufte
  - Interaction Design
- Activities and Societies
  - The Yale Herald / Photography Editor
  - Yale's Rumpus / The Country's Oldest College Tabloid / Information Design
  - Discourses / Asian American Journal of Art and Criticism at Yale / Graphic Design

Honors

2009
- Global color usage diagram (infographics)
  - Web Design Depot: 25+ Useful Infographics for Web Designers
2008
- Meta Search Alerts (Yahoo! Pipe)
  - ReadWriteWeb: The Ultimate Yahoo! Pipes Creations List
- McKinsey & Company recruiting site (roles: interaction design, Flash development)
  - Gold Omni Intermedia Awards
2007
- Social Retailing (roles: concept, interaction design)
  - Time Magazine’s Invention of the Year
  - Patent-Pending
  - Good Morning America’s segment Hot Tech for Hot Styles
  - Press coverage in BBC, CBC, C|Net, CNN, International Herald Tribune, New York Times, Red Herring, Reuters, USA Today, Washington Post and Yahoo!
- BMS Light to Unite 2006 (roles: creative direction, visual design, interaction design)
  - WWW Health Award Silver
  - Step Magazine Best of Web
  - WMA Web Awards Outstanding Website
2006
- BMS Reyataz SoundJam (roles: visual design, interaction design, Flash development)
  - WMA Web Awards Outstanding Website
- BMS Light to Unite 2005 (role: visual design)
  - WMA Web Awards Outstanding Website
2005
- Project Rebirth (roles: interaction design, Flash development)
  - One Show Interactive Merit Award
  - Omni Intermedia Awards, Bronze Winner
  - Graphis Interactive Annual
  - WMA Web Awards Best Non-Profit Website
  - Communication Arts’ Design Interact Site of the Week
- Duplexlab.com (role: interaction design, Flash development)
  - Graphis Interactive Annual
- Regus Group (role: visual design)
  - WMA Web Awards Standard of Excellence
2004
- EMI Music Publishing (role: visual design)
  - One Show Interactive Corporate Image B2B Website Merit Award
- MasterCard Weekends Matter (role: Flash development)
  - WMA Web Awards Best Financial Services Rich Media Online Campaign
  - New York Festivals Finalist
  - Media Magazine Creative Media Awards
2003
- IconNicholson Holiday Card 2002 (roles: concept, interaction design, Flash development)
  - One Show Interactive Merit Award
2002
- Prada (roles: staff device development, web site prototyping)
  - Press coverage in Forbes, Business Week, Vanity Fair, The Associated Press, Executive Technology, CRN, Stores, iMarketing News, VAR Business and Entertainment Design press coverage

Languages

ActionScript 1.0 / ActionScript 2.0 / ActionScript 3.0
ASP / ASP.NET
BASIC
Body Language
C#
Chinese / Cantonese
CSS 1.0 / CSS 2.0
English
HTML / XHTML
Java
JavaScript / JScript / JScript.NET
LOGO
Processing.org
Python
SML.SML
Typography
XML / XSD

Tools

2d Graphics: Illustrator, Indesign, Photoshop
3d Modeling: Blender, Poser, Shade, Vue
Audio Editing: Sony Sound Forge
Audio Interface: Lexicon Omega 8x4x2
Cartography: Google Earth Pro
Digital Audio Workstation (DAW): Ableton Live, Reason, Steinberg Cubase, Sony Acid Pro
FM Synth: Native Insturments FM8, sytrus
Hardware: Shuttle XPC
Head-fi: AKG K601, AKG K701, Shure SE530
IDE: Eclipse, ASDT, FDT, MTASC, Microsoft Visual Studio
Interactive: Flash, Processing
Keyboards: M-Audio Axiom 49, M-Audio Ozone, Novation Remote SL 25, StudioLogic SL-880Pro, Yamaha AN1X
Mastering: iZotope Ozone
Motion Graphics: Adobe After Effects
Operating System: Linux, Windows
PDF: Adobe Acrobat, Flash Paper, PDF Creator
Plugins: Symmetry Works, Filterit, Xtream Path
Sampler: Ableton Sampler, Sony MZ-M200, Native Instruments Kontakt 2
Type: FontLab
Weapon: Moleskine, Faber-Castell 800010 pitt artist pen, Uniball

Interests

Business: Analytics, Marketing
Code: Automation, Object-Oriented Programming (OOP), Scripting
Computer Science: Algorithms, Artificial Intelligence, Design Patterns, Encryption
Graphic Design: Calligraphy, Corporate Identity, Circles, Grids, Motion Graphics, Patterns, Symbols, Typography
Information Design: Annual Reports, Forms, Manuals, Maps, Style Guides
Life: Dogs, Gadgets, Languages, Shopping, Wit
Maps: Airplane Safety Instructions, Conceptual Diagrams, Street Maps, Subway Maps
Mathematics: Cellular Automata, Graph Theory, Nature
Methodology: Analysis, Research
Organization: Autonomous Agent, Network Theory, Self-Organization
Philosophy: Architecture, Bauhaus, Hypothesis, Systems
Psychology: Color Theory, Heuristic Evaluation, Human-Computer Interface, Interaction Design, User Interface Design, Usability Studies
Pure Science: A New Kind of Science, Organic Chemistry
Reference: Dictionary, FAQ, Thesaurus, Wiki

Quirks

Architects:, Charles Rennie Mackintosh, Frank Lloyd Wright
Artists: Tom Levine, Pablo Picasso
Books: academic journals, manuals, non-fiction, research paper, user experience Design
Fats: cognac raison ice cream, green tea crème brûlée
Furniture Design:, Arne Jacobsen, Charles Rennie Mackintosh
Logic: Chess, Go, Logic Puzzles, Scrabble
Music: J.S.Bach, Jazz, Symphonic Electronica, 王菲
Photography:, Joel-Peter Witkin
Reds: Barolo, Châteauneuf-du-Pape, Rioja