Market Research
- Experiments designed to look at product features in different combinations would produce more precise estimates of consumer’s preferences than those looking at each individual feature as its own distinct parameter - http://www4.gsb.columbia.edu/ideasatwork/feature?&global.now=&main.id=102581&main.ctrl=contentmgr.detail&main.view=articlesb.detail
page revision: 1, last edited: 04 Jul 2008 01:19
