Jen Chen + Peter Evans Wedding 360

Wedding Invitations for the wedding of Jen Chen and Peter Evans. The design is my interpretation of the marriage between the two cultures (Chinese vs Western) and their unique sensibilities and philosophies.

Traditionally, wedding Invitations cost a lot of money. By using commercial printing with a bit of creativity, the couple saved a lot of money. Restraints are a good thing.

Date: 2004-2005

Collection

Announcement Card (Save the Date)

flickr:1330040294

Concept
Save-the-Date as a literal act of making a mark on a calendar. To save cost, designs were printed on Avery circular labels using on a Fiery printer (color laser jet).

Typography
Helvetica (Masculine / Modern / Yang) combined with Bickham Script Pro (Feminine / Traditional / Yin) to create a united synergy of harmony.

Execution
For the engagement party sticker, the type flows spirally from outside to the center, suggesting two person coming together and join on one day. For the wedding save-the-date sticker, the type spirals out from the center to suggest the date where they start to expand the lives together for eternity.

Wedding Identity / Logo

flickr:1333382894
Double Happiness reinterpreted using lines and geometric shapes. Graphically, the traditional symbol for wedding literally unite the first names of the woman and the man.

The logo also draws inspiration from the icons for the male and female symbols. This influence is much more apparent when you flip the logo.

Chinese Seal

flickr:1332615141
Wedding Invitations for the wedding of Jen Chen + Peter Evans.

Concept
The logo reversed out and created as a traditional Chinese seal (stamp / chop). The seal is used to add a personal touch to all the thank you notes.

To save cost, we utilized commercial rubber stamp companies. The stamps are not perfect, but the imperfection actually adds value to the individually written stationary. Guests felt extra special when things are not prepackaged. Total cost for production: $34 USD including shipping.

Wedding Invitation

Concept
The wedding invitation comes as a pack of postcards.

Typography
Bickham Script Pro is used to set a formal line of text to poke fun of the typically formal and often unreadable letterpress invites.

Helvetica Neue Std is used to recreate the same information in what an information designer would do given the same situation.

Bodoni 26 from P22 is used to create the title of the event. As a serif, it also functions as the link between the script face and the sans serif.

The idea of combining a script face with a modern face is to reinforce the theme which runs through the wedding: a synergy of masculine + feminine, modern + traditional, western + chinese, yin + yang.

Post Card form factor
All the post cards are designed to meet US Postal Service standards. So these invitations double-duty as wish you were here postcards where the guest can send out at the event.

Cost

Instead of offset-printing, we printed these with a commercial postcard press (Modern Postcard). The bride only needed 120 sets of these, which is far less than the 250 minimum run.

All the postcards together cost $1,500 USD to print — it's a great deal when you consider offset-printing a limited-run offset printjob for the same design on a single card will easily cost more than 1,000.

Translation: The bride saved a lot of money and I've got more than a hundred extra for my portfolio.

The postcards are contained in a slightly larger greeting-card style postcard. The designs below folds into half. The outside is a map of the different events at the location. The inside is the actual invitation.

The whole package is then wrapped inside vellum, on which they were printed with the guests' names and address and mailed out as a package. The custom-printing does not cost much as they are standard LaserJet size. (I have forgotten the name of the paper but will update this one I figure it out)

Web Site: Timeline as wedding invitation

http://www.vimeo.com/7709420

The major historical events of the bride and groom is visualized in a timeline where you can see interesting tidbits of their life as well as intervals where they overlap around the world. It provides a different way to outlining their stories as just text and images. The actual date of the wedding + reception as well as today's date is highlighted so visitors can visually get a sense of when the different events are happening.

Instead of using username and password to gain entry to the site, visitors simply user their first name and last name to gain access to the site — they are on the guest list, they will gain access promptly.

No-click IxD. Almost all interaction requires no clicks (limiting clicks is part of my interaction design philosophy: interface should require clicks only where necessary as it requires much more efforts for the users than rollovers)

Sketches

Some early sketches while working on the identity:

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