Bristol-Myers Squibb approached IconNicholson to create rich media advertising units and landing pages to go with the “Fight HIV Your Way” ad campaign for Reyataz, an HIV/AIDS medication.

The result was Reyataz SoundJam, an expandable EyeBlaster unit that invites visitors to create their own beat mix using words, special effects and music loops. The audible repetition of the brand name resulted in strong brand recall in our usability studies.

SML Roles: Art Direction / Graphic Design + Interaction Design (IxD) + Flash development

Awards

• Web Marketing Association (WMA) 2006 WebAward, Outstanding Website

Interactive

Specifications

• Flash 7 / ActionScript 2
• Eyeblaster / 728x90 rich media ad

Team

• Mark Hopkins
• Robert Fisher
• Sara Swartz
• See-ming Lee

Backlinks

Social