Bristol-Myers Squibb approached IconNicholson to create rich media advertising units and landing pages to go with the “Fight HIV Your Way” ad campaign for Reyataz, an HIV/AIDS medication.
The result was Reyataz SoundJam, an expandable EyeBlaster unit that invites visitors to create their own beat mix using words, special effects and music loops. The audible repetition of the brand name resulted in strong brand recall in our usability studies.
SML Roles: Art Direction / Graphic Design + Interaction Design (IxD) + Flash development
- Flash 7 / ActionScript 2
- Eyeblaster / 728x90 rich media ad
- Mark Hopkins / Senior Project Manager
- Renee Soucy / Copywriter
- Robert Fisher / Creative Director
- Sara Swartz / Senior Designer
- See-ming Lee / Art Director
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BMS Reyataz Soundjam
Bristol-Myers Squibb approached IconNicholson to create rich media advertising units and landing pages to go with the “Fight HIV Your Way” ad campaign for Reyataz, an HIV/AIDS medication. The result...
BMS Sustiva Ad Campaigns
Rich media ad campaigns for Sustiva, an HIV medication by a Bristol-Myers Squibb (BMS). Roles: Art direction, design, flash development. FoldUnfold Table of Contents Campaign 1: Goals Campaign 2:...
Carini Lang Web Site 2005-2007
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Duplexlab Web Site 2004-2007
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Light To Unite 2006
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SML Information Design
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