Bristol-Myers Squibb approached IconNicholson to create rich media advertising units and landing pages to go with the “Fight HIV Your Way” ad campaign for Reyataz, an HIV/AIDS medication.
The result was Reyataz SoundJam, an expandable EyeBlaster unit that invites visitors to create their own beat mix using words, special effects and music loops. The audible repetition of the brand name resulted in strong brand recall in our usability studies.
SML Roles: Art Direction / Graphic Design + Interaction Design (IxD) + Flash development
- Flash 7 / ActionScript 2
- Eyeblaster / 728x90 rich media ad
- Mark Hopkins / Senior Project Manager
- Renee Soucy / Copywriter
- Robert Fisher / Creative Director
- Sara Swartz / Senior Designer
- See-ming Lee / Art Director
Redesign of the Parcheesi game board which functions both as instruction and the board itself. Other Projects
AOL Broadband Experience Modules Proof Of Concepts
Client: AOL Agency: IconNicholson Year: 2003 Team: Robert Fisher, See-ming Lee SML Roles: Concept, Interaction Design, Design, Flash Development FoldUnfold Table of Contents Gallery AOL Lightbox...
AOL.com Customer Experience Strategy Interactive Demo
Client: AOL Project: AOL web strategy + interactive prototype Year: 2004 Agency: IconNicholson SML Roles: IxD, Design, Flash Development Creative Director: Robert Fisher FoldUnfold Table of...
Bank Of America Application UI Guide
Bank of America sought to unify their internal securities applications in preparation for offering them to external, institutional clients. After establishing project principles with corporate brand...
BMS Reyataz Soundjam
Bristol-Myers Squibb approached IconNicholson to create rich media advertising units and landing pages to go with the “Fight HIV Your Way” ad campaign for Reyataz, an HIV/AIDS medication. The result...
BMS Sustiva Ad Campaigns
Rich media ad campaigns for Sustiva, an HIV medication by a Bristol-Myers Squibb (BMS). Roles: Art direction, design, flash development. FoldUnfold Table of Contents Campaign 1: Goals Campaign 2:...
Carini Lang Web Site 2005-2007
Agency: Duplexlab SML Roles: Interaction Design, Flash Development (Flash 7 / AS2) Demo: http://www.seeminglee.com/portfolio/carinilang/index.html Other Projects
Duplexlab Web Site 2004-2007
Demo: http://www.seeminglee.com/portfolio/duplexSite2005/flash.html SML Roles Interaction Design Flash Development (Flash 7 / AS2) Awards Graphis Interactive Annual 3, 2005. Flickr...
EMI Music Publishing Web Site Redesign
EMI Music Publishing is the largest music publisher in the world. In 2003, the company sought a new business-to-business site that to allow EMI-MP to build a two-way relationship with its customers....
An unbranded portal for pharmaceutical companies Other Projects
http://hmhnyc.com/store/store.html Conceptualized as an innovative way to browse through a catalog of products, the HMHNYC online store was designed to condense an entire e-commerce site on one single...
IconIntranet was designed in 2001 as the global intranet for IconMedialab (now LBi International), the parent company of IconNicholson. This was a fun project for me as I love designing for content...
IconMedialab Website Redesign
Website redesign for IconMedialab http://iconmedialab.com Design Other Projects
Jen Chen + Peter Evans Wedding 360
Wedding Invitations for the wedding of Jen Chen and Peter Evans. The design is my interpretation of the marriage between the two cultures (Chinese vs Western) and their unique sensibilities and...
Light To Unite 2006
Light to Unite is an annual campaign created by Bristol-Myers Squibb to raise awareness and funds for HIV/AIDS treatment and prevention in the U.S. The site raises money by allowing visitors to light...
Mastercard Advisors Business Intelligence Portal
MasterCard Advisors, the professional services arm of MasterCard Worldwide, approached IconNicholson to design the user interface for PortfolioAnalytics, a secure business intelligence portal which...
Morgan Stanley Van Kampen Ad Campaigns
Concept: Folders // Other Projects
Virtual Closet Functionality 2001 / See-ming Lee / IconNicholson
Project Rebirth Web Site Redesign
Project Rebirth provides real time access to ongoing World Trade Center reconstruction activities and events. My role in this project was to design the interaction and to develop the XML-driven...
Rare Wine Co Conceptual Architecture
Regus Group Web Site Redesign
Regus Group is the world’s largest provider of workplace solutions, offering offices, meeting rooms and virtual offices across 400 cities in 70 countries. The group comprises of three brand sites:...
SML Information Design
Information design / infographics by See-ming Lee. Sort order: newest first! See also SML Information Design 李思明信息設計 (Flickr set) FoldUnfold Table of Contents Projects How to maintain a...
Information Visualization using large data sets by See-ming Lee. Sort order: newest first! See also SML Information Design FoldUnfold Table of Contents Most Interesting SML Flickr: Synergy in...
Synergy of Business = Design + Technology + Marketing Strategy SML Projects = See-ming Lee + Projects Download CV in PDF Download design portfolio in PDF Download IA/IxD portfolio in PDF See also SML...
Social Retailing (SM) is a concept created by IconNicholson for Nanette Lepore in 2007. It was conceptualized in late 2006 and unveiled at the annual National Retail Federation Show in 2007 (NRF07)....
Web Vomit Prototype With Reed Kram Rem Koolhaas
To realize Prada’s vision for a new shopping experience, IconNicholson was engaged in a unique collaboration to lead the development of the new Manhattan store – the first of its kind. Working in...