Bristol-Myers Squibb approached IconNicholson to create rich media advertising units and landing pages to go with the “Fight HIV Your Way” ad campaign for Reyataz, an HIV/AIDS medication.
The result was Reyataz SoundJam, an expandable EyeBlaster unit that invites visitors to create their own beat mix using words, special effects and music loops. The audible repetition of the brand name resulted in strong brand recall in our usability studies.
SML Roles: Art Direction / Graphic Design + Interaction Design (IxD) + Flash development
- Flash 7 / ActionScript 2
- Eyeblaster / 728x90 rich media ad
- Mark Hopkins / Senior Project Manager
- Renee Soucy / Copywriter
- Robert Fisher / Creative Director
- Sara Swartz / Senior Designer
- See-ming Lee / Art Director
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Bank Of America Application UI Guide
Bank of America sought to unify their internal securities applications in preparation for offering them to external, institutional clients. After establishing project principles with corporate brand...
BMS Reyataz Soundjam
Bristol-Myers Squibb approached IconNicholson to create rich media advertising units and landing pages to go with the “Fight HIV Your Way” ad campaign for Reyataz, an HIV/AIDS medication. The...
BMS Sustiva Ad Campaigns
Rich media ad campaigns for Sustiva, an HIV medication by a Bristol-Myers Squibb (BMS). Roles: Art direction, design, flash development. FoldUnfold Table of Contents Campaign 1: Goals Campaign 2:...
Carini Lang Web Site 2005-2007
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Duplexlab Web Site 2004-2007
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EMI Music Publishing Web Site Redesign
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Wedding Invitations for the wedding of Jen Chen and Peter Evans. The design is my interpretation of the marriage between the two cultures (Chinese vs Western) and their unique sensibilities and...
Light To Unite 2006
Light to Unite is an annual campaign created by Bristol-Myers Squibb to raise awareness and funds for HIV/AIDS treatment and prevention in the U.S. The site raises money by allowing visitors to light...
Morgan Stanley Van Kampen Ad Campaigns
Concept: Folders // Other Projects
Virtual Closet Functionality 2001 / See-ming Lee / IconNicholson
Project Rebirth Web Site Redesign
Project Rebirth provides real time access to ongoing World Trade Center reconstruction activities and events. My role in this project was to design the interaction and to develop the XML-driven...
Rare Wine Co Conceptual Architecture
Regus Group Web Site Redesign
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SML Information Design
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