Bristol-Myers Squibb approached IconNicholson to create rich media advertising units and landing pages to go with the “Fight HIV Your Way” ad campaign for Reyataz, an HIV/AIDS medication.
The result was Reyataz SoundJam, an expandable EyeBlaster unit that invites visitors to create their own beat mix using words, special effects and music loops. The audible repetition of the brand name resulted in strong brand recall in our usability studies.
SML Roles: Art Direction / Graphic Design + Interaction Design (IxD) + Flash development
- Flash 7 / ActionScript 2
- Eyeblaster / 728x90 rich media ad
- Mark Hopkins / Senior Project Manager
- Renee Soucy / Copywriter
- Robert Fisher / Creative Director
- Sara Swartz / Senior Designer
- See-ming Lee / Art Director
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Bristol-Myers Squibb approached IconNicholson to create rich media advertising units and landing pages to go with the “Fight HIV Your Way” ad campaign for Reyataz, an HIV/AIDS medication. The result...
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