Bank of America sought to unify their internal securities applications in preparation for offering them to external, institutional clients.
After establishing project principles with corporate brand marketing and technology teams, we developed a survey for application owners to identify the needs, approaches and challenges. Based on the responses and review of select applications, we created a user interface style guide containing standards for key design components, as well as a sample application that illustrates the applied design in use.
The interface guide is currently in use by diverse teams of developers to update existing applications and to produce new applications that are both user-friendly and consistent in design and brand. In its first year, the user interface guide was applied to over 40 applications. By delivering the guide in HTML-format, we provided a living asset that can continue to grow and be refined.
SML Roles: Art Direction / Lead Design
Application UI Guide
View the interactive guide on the site below or open in new window: http://seeminglee.com/portfolio/bank-of-america/index.html
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Carini Lang Web Site 2005-2007
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Duplexlab Web Site 2004-2007
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EMI Music Publishing Web Site Redesign
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An unbranded portal for pharmaceutical companies Other Projects
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IconMedialab Website Redesign
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Jen Chen + Peter Evans Wedding 360
Wedding Invitations for the wedding of Jen Chen and Peter Evans. The design is my interpretation of the marriage between the two cultures (Chinese vs Western) and their unique sensibilities and...
Light To Unite 2006
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Mastercard Advisors Business Intelligence Portal
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Morgan Stanley Van Kampen Ad Campaigns
Concept: Folders // Other Projects
Virtual Closet Functionality 2001 / See-ming Lee / IconNicholson
Project Rebirth Web Site Redesign
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Rare Wine Co Conceptual Architecture
Regus Group Web Site Redesign
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SML Information Design
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Information Visualization using large data sets by See-ming Lee. Sort order: newest first! See also SML Information Design FoldUnfold Table of Contents Most Interesting SML Flickr: Synergy in...
Synergy of Business = Design + Technology + Marketing Strategy SML Projects = See-ming Lee + Projects Download CV in PDF Download design portfolio in PDF Download IA/IxD portfolio in PDF See also SML...
Social Retailing (SM) is a concept created by IconNicholson for Nanette Lepore in 2007. It was conceptualized in late 2006 and unveiled at the annual National Retail Federation Show in 2007 (NRF07)....
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